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[CASE STUDY] Pinterest brings 20% of organic traffic to beauty website, SEO brings 5% and more awesome findings in my beauty case study
One of my websites in the beauty space focuses on reviews, helpful articles and shopping recommendations. It targets all women globally but mainly focuses on women who want to know the prices of beauty products and context as to which ones that they should take.
The beauty website targets women and it exists as an experiment so I can learn more about growing traffic organically through referral traffic, keyword optimisation and SEO. I have been writing articles and posts on the blog for a few months now and I have some fascinating findings that have truly shocked me.
The Numbers
- 20% of traffic was from Pinterest organic referral traffic
- 5% of traffic was generated by Twitter
- SEO brought 4% of traffic
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What I have learned
Twitter isn’t that good for bringing referral traffic
I’m not sure why but Twitter is not working for this specific beauty website. I invested a lot of time and effort to create tweets that resonate and clearly that has failed. Not every case study is going to be strawberries and cream. I am going to decrease my time and effort in building referral traffic from Twitter. I suspect Twitter’s failure in bringing traffic for my website is due to the rise in fake traffic from Twitter as well as less beauty oriented people being interested being on the platform. I will not dump it completely but I am going to retool my strategy.
SEO brought 5% of traffic with minimal effort
I did not rake myself over the coals with SEO yet I got plenty of traction compared to my efforts on Twitter. I learned how to write decent alt text, headlines with keywords and I optimised my blog headlines to generate traffic. One of the key SEO successes was about a post I wrote about Cartier Love bracelets.
A person used Bing to search ‘buying a cartier bracelet’ and s/he ended up on my blog post. This is SEO in action organically when you write a good article and you use SEO tips to make the search engine work for you.
I want to spend more time optimising SEO in order to generate more organic referral traffic for my website. Investing more time in SEO seems like it will reap dividends instead of spending time on tweeting links out.
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Pinterest brings 20% of organic traffic
I knew my beauty website would be successful with Pinterest but I was surprised to see that 20% of my traffic comes from Pinterest. This has been pretty shocking because everyone talks about Instagram and Facebook all day, yet Pinterest is here generating referral traffic like water.
This makes me want to spend more time and effort building a Pinterest strategy that will increase organic referrals and get more people interested in my beauty website. I spend just a few minutes per day on Pinterest however it brings 20% of my organic traffic. That in itself tells me that I need to realign the time I spend on Pinterest and I need to increase my time and effort on it. I also need to optimise my Pinterest posts more. I do upload directly but I also use Tailwind.
As you can see from this case study, Pinterest and SEO need to get more attention especially if you are trying to build traffic for a consumer website or a B2C online business. Not everything is about Instagram and Facebook. Sometimes, old fashioned SEO work and referral traffic strategies get the job done just fine.