Marketing Mondays
3 Tips For Building A Community For Your Business
Building an audience and community is an important part of your small business or brand. If you want a real community with clients, consumers and stakeholders, here are 5 marketing tips you should follow today to build a strong community.
- Engage with your audience: Respond to comments on your YouTube, Facebook and Instagram pages. Be ready to engage because you never know when someone will want to enquire about your services.
- Choose a face to speak for your business: Create a frontline of ‘stars’ who are employees of your company that can be the face for your company. People want to connect with people, not necessarily a faceless brand. Allow them to be at events where they can answer questions from prospects and stakeholders.
- Be consistent: Launch a consistent programme of marketing & engagement where you are available to your audience – and keep it up. Don’t create an aggressive marketing strategy that you end up abandoning. If you launch a Q&A marketing series on your blog, keep it going as consistently as possible.
By following these 3 tips, you can build a community around your business with loyal clients and stakeholders who will want to see your business win.
For more marketing ideas, contact kagem (at) imperial-drive.com for strategy and tips.