Pinterest Marketing 2021- 3 tips for using Pinterest for traffic growth

Share every post on Pinterest: Pinterest acts as a visual search engine. You are missing out on your content being found by other people if you don’t share on Pinterest.
Create visually appealing images or Pins: Pinterest users prefer vertical images that are easy to share on their boards. Always ensure that your images are visually appealing.
Post manually: Pinterest’s algorithm favours accounts that post manually instead of using scheduling apps. Block out some days during the day where you can manually upload via Pinterest. You will find your Pins have better reach. Aim for 20+ manually posted Pins per day.

With these 3 tips, you can create a Pinterest marketing strategy for 2021 that works. For more awesome ideas, email info (at) imperial-drive.com.

An image showcasing pencils and notebooks highlighting the thoughts you need to come up with ideas on how to increase blog traffic — Boost your blog traffic exponentially in 2019

Increasing blog traffic for your company’s blog or any blog that you are building seems difficult because you need to have the ideas, tips and strategies on how to actually boost blog traffic. In this feature, you are going to learn all of the key tools that you need to boost blog traffic significantly. If you need more ideas or you are stuck on how to increase your website traffic specifically, contact me on kagem [at] imperial-drive.com.

Step 1 – Use Pinterest to boost referral traffic

Pinterest is an excellent source of traffic growth for your blog

If you are not already using Pinterest to grow your traffic, you are missing out on millions of users that might be interested in the content on your website. You should be doing manual pinning every single day and you should also be scheduling posts. I helped one of my clients increase their traffic via Pinterest and I have learned the power that Pinterest has when it comes to growing blog and website traffic. Pinterest works very well for blogs and websites in the consumer space specifically. If you have an e-commerce or online business, you need to use Pinterest. I like doing at least 20 manual pin uploads per day in conjunction with the scheduled posts for clients in addition to writing rich descriptions that inspire people to click through.

Step 2 – Be consistent

You need to create content on a consistent schedule if you are going to generate organic leads through your blog. Consistency means different things to different types of businesses. I would suggest B2B companies update their blog 2-3 per week while B2C companies should be writing updates every single day in order to keep organic traffic coming through.

Step 3 – Use Instagram Stories

Instagram Stories is a goldmine for generating referral traffic for blogs. If you are trying to make your blog traffic explode, you should be updating Instagram Stories every single day in order to see results. Your Stories should be unique content that isn’t found elsewhere.

Step 4 – Improve on-page SEO

On-page SEO needs to be improved significantly on your blog if you want to see improvements in blog traffic. One trick I like is focus on fixing alt text and image descriptions for your images so that people can use image search to find your content easily. Never forget fixing on-page SEO on every single page and blog post because it can hurt your organic rankings.

Step 5 – Write things that people want to read and share

It is really that simple. If you are trying to grow your B2B business in accounting for large commercial firms, you still need to remember your clients are people and people want to read captivating content that captures their attention fully. Write headlines that have short URLs and use numbers in your headlines in order to get more organic traffic to your website.

Growing blog traffic requires patience and a strategy. You need to follow these 5 steps for 30, 60 and 90 days consistently to see increases in your blog traffic. For more awesome ideas, contact me on kagem [at] imperial-drive.com

Pinterest Ads Costs For Fashion Brands & Online Fashion Businesses

Today I am going to focus on the CPC option within Pinterest Ads for the fashion segment. Fashion is a huge market that includes clothing for men and women, sunglasses, accessories, handbags and jewellery. If you are in the fashion business or you are doing marketing work for one, you are probably sick and tired of thinking that you have to rely only on Instagram. I know the feeling. This feature is going to delve into how much it costs do run a fashion Pinterest ads campaign. I think my breakdown will work for you if you are a small business owner, an entrepreneur, a founder of a startup or an agency professional. I am not starting from the basics but I want to jump into the actual details of running an ad campaign on Pinterest from a budget perspective. If you need introductory help, don’t hesitate to contact me and I would be happy to help you.

Even if you aren’t involved in a fashion or beauty related business, it should help you understand Pinterest advertising costs. Pinterest adverts are expensive and that is a fact – however if you are looking to find customers who have commercial intent and you want other options besides AdWords, Pinterest could be an avenue that you can pursue.

How much should I spend on Pinterest?

It depends on your objectives. Pinterest ads work for generating sales and building awareness for your business but you shouldn’t rely on them as your sole source of paid traffic for your online fashion business.

If you are beginner, your Pinterest budget should be divided into what I call your preliminary budget and the ‘real’ one. For example, if you have never done a Pinterest ad campaign before, start testing with $10-$50 per ad campaign. Why? The average CPC for Pinterest ads won’t be clear unless you spend more than $50 cumulatively because of how complex the system is.

For B2C brands, up to $500 for an initial test is enough to get started and to understand trends across several ad sets with different headlines etc. Ideally if you can, you should try and spend $500 on your first Pinterest campaign that should be working across 7-10 days. When Pinterest asks you what type of ad campaign you want to create, you should choose the ‘Traffic’ option.

The average CPC for Pinterest Ads depends on the keywords and verticals that you are targeting. For example, the following keywords (summer fashion, fashion lookbook and fashion inspiration) can reach between 6M-8.8M on Pinterest:

An arrow showing 3 specific keywords in Pinterest ads manager if you are doing online fashion business

Example of Pinterest Keywords

The CPC for these 3 keywords is $1.78 USD

Cost of fashion keyword CPC

If you were going to launch a fashion line that is targeting women and you plan to offer summer fashion products such as dresses, skirts and swimwear, these word be keywords that you should consider including in your Pinterest ad campaign. Pinterest suggests using up to 25 keywords to reach as many people as possible but sometimes it can work to be targeted because the searches for summer fashion for example yielded 5M+ Pinterest searches per month.

Advertising on Pinterest requires you to think about what you are selling. Fashion is a mammoth market with plenty of different types of niches, verticals and segments that can be targeted and the CPCs will reflect that.

$1.78 CPC is pricey but you can stand to generate income and revenue off Pinterest customers if you know how to retarget them and if they purchase, with their permission, you can put them on your email list to help increase incremental email revenue.

How can I get the best value for money with Pinterest ads?

Using this $1.78 CPC for fashion as an example, your job as a marketer is to keep the Pinterest customer engaged. There are three options that await you if you are promoting on Pinterest:

The cold traffic Pinterest customers buys off the bat (Rare but it happens)
The visitor browses but doesn’t purchase (Likely)
The visitor browses, doesn’t buy but felt inspired by your product and buys it on a marketplace website instead (Likely and Irritating to say the least)

The value in advertising on Pinterest comes from what you do with the traffic. If people are clicking on your ads, you are being charged so you need to retarget traffic and use exit-intent pop-ups on your website to get them to sign up for your newsletter. This is easily done for online fashion businesses because your business will exist off new arrivals coming in your store so you will have content to share.

How do I avoid overspending on Pinterest Ads?

Keep tabs on your Pinterest spending by setting daily spend limits within the Ads manager and remember the date that you chose to switch off ads. Pinterest advertising costs are expensive if you don’t know what you are doing. To get a grip on them, you should use this framework as a foundation to create a Pinterest ads budget that makes sense for you. Some brands can spend $10K per month on Pinterest ads while others can only afford to spend $500.

Get as lean as possible and be as specific as possible when it comes to targeting people for your online fashion business. If you sell denim, use Pinterest to target women who like searching for denim dungarees in the UK. If you sell women’s jewellery, search for women who like fashion and costume jewellery in the US. As you can see from these examples, it is all about being as specific as possible in order to get the best ROAS (Return on Ad Spend) for your online fashion business.

For Pinterest, I would advise clients to aim for x3 ROAS in order for it to be worth your money. It doesn’t mean that you will spend exactly $1.78 CPC for each click; you could spend more or you could spend less. Always look for a x3 CPC return and use a Google Analytics tracking code for all of your Pinterest traffic so that you can track conversions accurately.

How are you going to make Pinterest ads work for your business? Feel free to let me know and ask me any questions about Pinterest CPC costs.

Pinterest

Category: Pinterest