25 Blog Post Ideas To Grow Traffic & Increase Inbound Lead Generation

Coming up with blog ideas can be difficult but it doesn’t need to be. You need fresh, unique blog content to grow your rate of inbound leads that your website receives and you also need blogs to increase organic traffic on your website. Here are 20 of the best blog post ideas that you can customise and adapt for your business. These ideas are excellent for brand marketers, entrepreneurs and small business owners.

Pros & Cons Posts
Top 10 Posts
Listicles
Quizzes
How to articles
Ultimate Guides
Advanced Guides
Beginner Guides
Buyer Guides
Cheat Sheets
Tip Sheets
Fact Sheets
Case Studies
Interviews
Feature Articles
Articles with Gifs
Infographics
Reviews
Recaps
Surveys
Q&A Posts
Day In The Life
Experiments
Behind The Scenes Posts
Tutorials

These 25 blog post ideas are perfect if you are trying to generate leads for your business and to increase organic traffic. Whether you have a classic B2B business or you are a trailblazing entrepreneur, you need to have blog posts that are frequent and focused in their approach. Use any of these 25 blog post ideas if you want to become successful and start getting incoming leads as soon as possible. My personal favourites are the cheat sheets, guides & case studies because they are good for generating inbound leads for all types of B2B businesses and entrepreneurial blogs. Want more ideas? Drop me a line on info [at] imperial-drive.com.

Landing pages are becoming more popular as brands and businesses strive to think of how to capture consumer attention. Let’s face it – every day we see marketing and advertising messages in addition to promotional offers. If you are trying to think about how to reach new clients or customers for your brand, you need to incorporate a landing page into your PPC campaigns. These landing pages should be highly specialised and niche in a way that speaks to your target consumer segment. In this feature, I am going to go into detail about how to write landing page copy that actually works so that your marketing budget generates ROI. You can use these tips yourself or you can also contact me at kagem [at] imperial-drive.com if you need help.

Writing landing page copy means understanding what consumers are looking for. To illustrate how to effective writing landing page content, I will use the fashion & beauty consumer market. Why? This market is ruthlessly competitive so it requires constantly thinking on your feet but also planning ahead. Here we go!

Step 1 – Know your demographic

Women’s handbags is a lucrative segment of the fashion & beauty market. Whether it is high end designer bands from Chanel and Louis Vuitton to high street versions from Zara, women have shown time and time again that they are ready to spend hard-earned money on handbags and leather accessories. For the purpose of this example, let’s say you are trying to sell a handbag that looks like this one below:

Your first question should be – who are the customers for this handbag? Women is too broad. What type of women would want to purchase it and will they be ready to spend money on purchasing it online? Remember not all women are handbag aficionados and likewise there are different types of bags for different reasons. Luxury brands like Chanel are lucky because they are riding on decades of hard work that was done before in order to build a brand that matters. If you are trying to grow your e-commerce business and you sell handbags, you need to understand who your target demographic is before you start any paid traffic or PPC campaigns. If I was advising a client, I would highlight to them that the target market for this handbag would probably be women from 25 to 45 who are career women and are looking for a handbag that can go from ‘day to night’ meaning it can be used as a work handbag but they can also wear it at night when out with friends or colleagues. Once you know your demographic, you can start writing the landing page that attracts them.

Even if you are not in the fashion e-commerce space, you can use this demographic tip for your business. The take away questions to ask when you are brainstorming landing page creation is who is my demographic?

Step 2 – Brainstorm your landing page creation with pen and paper

Every executive has their own method. Whether you are creating landing pages for your agency or for your own business, you should start brainstorming creation with paper over doing it on digital. Writing ideas down on a piece of paper helps you flesh them out better instead of trying to do it off the top of your head.

When I am creating content for clients, I like to take a piece of A2 sized paper and I start brainstorming what the goal is for the campaign and what the client wants to achieve. Around this, I focus on 3 core elements for landing pages if I am doing a landing page project:

Landing Page Design: What the landing page will look like, how the graphics interact with the copy and whether the client wants a template or a custom landing page designed.
Landing Page Copywriting Headlines: This includes what are the main headlines for the landing page and how much copy will be included on each landing page.
Landing Page Calls-To-Action: This mainly deals with what are the best calls to action that don’t feature clichéd CTAs such as ‘Sign Up’.

I like using pen and paper to flesh out landing page copywriting because that is where the best results come from. You might decide doing it on your computer is best. Whichever way works for you, make sure that you spend some time planning and brainstorming how you landing page will look and how the content will perform with your graphics.

Step 3 – Create an A/B test for your first attempt at creating a landing page with 2 different headlines

A/B testing is the secret sauce of successful PPC campaigns especially when landing pages are involved. You don’t need to use any software. You simply create 2 landing pages that you will test across paid search (known as Search Engine Marketing or SEM) and paid social which is part of PPC.

To continue with my illustration, if I was running a paid campaign for a fashion e-commerce client, I would create 2 separate headlines to promote their handbags. The 2 headlines would look something like this:

Get your luxe look without the price tag – Stylish Handbags that don’t break the bank
10% off all fashion handbags for new customers – get your bag today before the offer ends!

The first headline can be Test A and the second headline can be Test B. As you can see Test A’s headline is more focused on convincing the consumer about the integrity of the product, while Test B’s headline is more promotional and focus on direct sales. Test A’s headline would work for a landing page campaign where you want to collect emails of potential handbag shoppers to put them in a funnel whereas Test B’s headline would work better

You should do you A/B test with the same budget for each test and the amount of clicks/conversions you get across SEM and paid social will show you which headline works best for your landing page.

Step 4 – Write the landing page copy itself

Writing landing page copy sounds easy but it isn’t. You might be super passionate and excited about your business or brands that you are working on but many consumers are just carrying on about their day without a care for what you are doing. This sounds intense but it is true. You need to understand you are up against tonnes of landing pages in the same niche as you so in order to stand out the copywriting needs to be done properly. Focus on the headline first, the body text and then the call to action itself.

Your body copy can be promotional, or you could decide to go for a more relaxed branded approach to your landing page. Think like a consumer when you are writing your landing page and keep your passion out of the page. Think what does a consumer need in order to buy your product or service? They need to be convinced that it works, it will help them and that they can afford it. Infuse these 3 elements into your landing page copy in order to stoke the fire of desire for your products and services.

Step 5 – Have an excellent call to action

The final part of your landing page is you need to have a call to action that is integrated with your lead generation goal in the landing page. For example, a B2B company might need a name and email to be filled within a form on the landing page. Your calls to action for B2B will be different from B2C so you can consider using phrases such as ‘Enquire Today’, ‘Learn More Here’, ‘Yes I Want More’ or other phrases to that effect.

For B2C landing pages, you should use phrases that talk to the person as if your brand is a person not just a corporate entity. At the end of your landing page, you can say ‘Yes Send Me Sunglasses’ or ‘Get It Today’ instead of just using ‘Buy’.

Calls to action play a huge role in whether your landing pages will be successful or not. If you write CTAs that do not go well with your landing page, you will not get conversions. Use A/B testing with CTAs to see the ones that work well for your brands and businesses.

Bonus Tip – Optimise landing page copywriting for mobile

Ensure that your copy is compelling and energising to read if you want to convince B2C visitors to purchase your products. B2B landing pages should be thoughtful and concise in order to increase lead generation. Think about how your landing pages will on mobile because a lot of web visitors will stumble across your landing page via mobile. It should be fast to load and easy to read on mobile especially Android phones. For optimisation ideas, let me know if you want a post on that as well.

Landing pages are currency in our digital world that is always constantly changing and evolving. To put your business in the right lane, you should create a landing page with amazing design and scintillating copy that inspires people to buy your products and services.

If you want more help creating & writing landing pages for PPC campaigns, let me know your questions or queries by emailing me at kagem [at] imperial-drive.com.

An image showcasing pencils and notebooks highlighting the thoughts you need to come up with ideas on how to increase blog traffic — Boost your blog traffic exponentially in 2019

Increasing blog traffic for your company’s blog or any blog that you are building seems difficult because you need to have the ideas, tips and strategies on how to actually boost blog traffic. In this feature, you are going to learn all of the key tools that you need to boost blog traffic significantly. If you need more ideas or you are stuck on how to increase your website traffic specifically, contact me on kagem [at] imperial-drive.com.

Step 1 – Use Pinterest to boost referral traffic

Pinterest is an excellent source of traffic growth for your blog

If you are not already using Pinterest to grow your traffic, you are missing out on millions of users that might be interested in the content on your website. You should be doing manual pinning every single day and you should also be scheduling posts. I helped one of my clients increase their traffic via Pinterest and I have learned the power that Pinterest has when it comes to growing blog and website traffic. Pinterest works very well for blogs and websites in the consumer space specifically. If you have an e-commerce or online business, you need to use Pinterest. I like doing at least 20 manual pin uploads per day in conjunction with the scheduled posts for clients in addition to writing rich descriptions that inspire people to click through.

Step 2 – Be consistent

You need to create content on a consistent schedule if you are going to generate organic leads through your blog. Consistency means different things to different types of businesses. I would suggest B2B companies update their blog 2-3 per week while B2C companies should be writing updates every single day in order to keep organic traffic coming through.

Step 3 – Use Instagram Stories

Instagram Stories is a goldmine for generating referral traffic for blogs. If you are trying to make your blog traffic explode, you should be updating Instagram Stories every single day in order to see results. Your Stories should be unique content that isn’t found elsewhere.

Step 4 – Improve on-page SEO

On-page SEO needs to be improved significantly on your blog if you want to see improvements in blog traffic. One trick I like is focus on fixing alt text and image descriptions for your images so that people can use image search to find your content easily. Never forget fixing on-page SEO on every single page and blog post because it can hurt your organic rankings.

Step 5 – Write things that people want to read and share

It is really that simple. If you are trying to grow your B2B business in accounting for large commercial firms, you still need to remember your clients are people and people want to read captivating content that captures their attention fully. Write headlines that have short URLs and use numbers in your headlines in order to get more organic traffic to your website.

Growing blog traffic requires patience and a strategy. You need to follow these 5 steps for 30, 60 and 90 days consistently to see increases in your blog traffic. For more awesome ideas, contact me on kagem [at] imperial-drive.com

Top strategy for using business credit cards properly

If you are trying to grow your small business, you probably want access to credit. This strategy should only be used if you are good with money and if you don’t overspend within your business. I regularly ask my clients who they spend their marketing budget and a few of them follow this strategy – the ones that do are happy. Here we go:

STEP 1 – Use small business credit cards to pay for online advertising

I have a detailed list of the best small business credit cards that you can get if you sign up for my newsletter. I think small business credit cards are best used to pay for your advertising and marketing spend only. This allows you to rack up a lot of points. This strategy works beautifully if you are a UK, US or EU based business because of how popular credit cards in these Western regions. If you plan to spend a lot of money on Facebook and Google Ads, you could divide your spending by business credit card depending on the offer that the banks are giving you.

STEP 2 – Set up repayment reminders in your phone

You have to be aggressively focused on repaying your credit card in full to avoid any problems with the growth of your small business. I tell clients to put reminders 2 days before the bill is due to repay the debts that you have incurred with your cashflow or revenues. By having payment reminders in your phone, you take more ownership over paying your bills on time.

Step 3 – Don’t be afraid to ask for limit increases

It’s important to get limit increases so that you can advertise freely as long as you are not spending recklessly for your business. I talk about this in detail in my exclusive email newsletter – ask for limit increases if you want to supercharge the growth of your small business.

Want to know which are the best business credit cards for your business? Get in touch with me and I’ll share my ultimate recommendations for US, UK and EU businesses.

Top tips for lead generation for B2B companies

If you are trying to scale a B2B business, it can feel frustrating at times because you are constantly thinking about how to increase sales. You have probably Google searched ‘how to increase sales’ and you get the same old advice about decreasing prices or selling more of your services. I know this can be so frustrating which is why I want to uncover the core things you need to do in order to generate leads.

B2B Lead Generation Strategy Step 1 – Reframe how many leads you get

You need to look at lead generation from a weekly frame. Give yourself a target every week of how many leads you need to generate. Leads for B2B can be prospects who might be interested in purchasing your services but they are unsure as to when they will purchase from you. Let’s say that your target of fresh leads that you need every week is 10 per week but you don’t have a budget for advertising. You probably need to send at least 50 personalised emails in order to get 1-2 positive responses from leads who might be interested in your services. I have found that after 50 personalised emails, you should get responses from brands who either want to hear more from you or will at least give you a chance to get on a call. This means that in order to get 10 leads per week, you need to send around 500 cold emails that are personalised.

As you can see here, getting 10 leads isn’t easy but it is doable and there is no reason why you can’t get leads. It totally depends on how long it takes you to convert but for me, I could convert at least 2-3 clients from the pool of 10 within 30 days of talking to them depending on the buying cycle of my digital marketing & consulting services.

B2B Lead Generation Strategy Step 2 – Be consistent

Okay, now you have already received 10 leads after 1 week of aggressive cold emailing. Don’t fall asleep at the wheel – continue with this same fervour and passion for your B2B business by continuing to send cold emails to potential leads that may be interested in what you have to say.

B2B Lead Generation Strategy Step 3 – Send cold emails in the morning

At least for me, I do better with B2B lead generation when I send cold emails in the morning. After 12noon, my energy levels are not as high for doing cold email lead gen which is why I would also encourage you to send cold emails in the morning. Get the cold email sending over and done with so that you can focus on other things relating to your B2B business. Block out time between 6am to 11am to send cold emails every single day if you are responsible for generating sales.

With these 3 steps, you should be able to generate leads in as little as a few days. The most important thing is to send cold emails every single day even if you are getting discouraged and receiving negative responses. Sales in B2B is a numbers game and eventually there will be prospects that are interested in your business and who will want to pay you for your services. This advice is especially relevant if your B2B business focuses on selling marketing and consulting services.

For more help, send me an email and I will share more advice at kagem [at] imperial-drive.com

3 secrets to building and growing a profitable online business

If you want to start, build and grow a successful online business or small business, you are reading the right article at the right time. You need to have the tools and secrets to growing a profitable business if you want to see any success from starting a business especially online. Whether you are at the beginning or if you are trying to increase revenue, take a look at these top 3 secrets:

1–Have a budget that makes sense

You shouldn’t try and build a business on no money but you also shouldn’t overspend either and get into a lot of debt. Managing your finances is absolutely critical if you want to be a successful entrepreneur.

2–Make a product people want to buy

Stop thinking that your ideas are God’s gift. You should only be focused on what sells and what people want to buy. It’s no good to build a shiny, glossy product that no one is ready to buy. Do research, talk to consultants like me and create a product that is commercially viable.

3–Have a marketing budget

Budgets for marketing are something that not every business executive takes seriously. If you want to grow your business, you need to assign a marketing budget that can work on digital levels as well as offline. Paid traffic and paid social are two important elements to include in your budget.

I want to be successful in online business — what should I do?

If you are ready to go to the next level in the world of business, I am offering a free business consultation to get your business off to a flying start. Simply fill out the contact below and sign up for a free business consultation before Christmas Day or send me an email at kagem [at] imperial-drive.com

Get Your Free Online Business Consultation ASAP

12 Ecommerce Web Pages That You Need To Write For Your Business

Launching an ecommerce business isn’t as simple as just waiting for customers on your website. You need to have a content marketing strategy that makes sense. Before you start spending any money on a flashy expensive website, use this pre-launch checklist that I have created for you.

Ecommerce web pages that you need to write and create

About
FAQ
Contact
Product Landing Pages
Privacy Policy
Cookies Policy
GDPR Policy
Terms & Conditions
Refunds & Returns
Blog
Copyright & IP Policy
Delivery
Size Guide
Values

Which webpages do you need help with? Which ones do you need to have for your ecommerce store? Let me know if you need any help by getting in touch with me.

Click Here To Get Your Free Ecommerce Consultation

Sign Up For Free Beauty & Fashion Business Consultations – Sign up Below

This is one of the biggest questions that fashion and beauty entrepreneurs and beauty startup founders are thinking about. Whether you want to start a hair business, a makeup line or a niche beauty e-commerce store, you need to think about how you are going to generate sales. It isn’t enough to be driven by creating cool names for products or choosing cute packaging. You need to be laser-focused on increasing sales, turnover and revenue for your beauty business. I am going to answer this question with a few ideas that you can implement for your beauty business. My approach isn’t orthodox but it does work very well for beauty businesses and beauty startups.

Create detailed and advanced email marketing strategies to sell beauty products

One of the biggest headaches for beauty business owners is thinking about how to increase sales from their email lists. You need to think outside of the box. Sending a promotional email isn’t enough and most people do not like super promotional emails that don’t solve a problem except to make you money.

Change your approach to help going from promotional to helpful. For example, if you are currently selling liquid lipsticks, do a week of 3 emails sent to your list where you answer questions about issues around liquid lippies such as how to stop your lips from cracking and how to budget for purchasing liquid lipsticks in different colours. As you can see from these email topics, these are extremely detailed and niche.

Only people who are interested in purchasing liquid lipsticks are going to care about the answers to these questions. This is how these Q&A emails will generate potential commercial intent for your beauty business. Resist the temptation to promote your liquid lipsticks. Just solve your email list subscribers problems with liquid lipsticks and put a maximum of 2 links back to your liquid lipstick landing page on your beauty e-commerce store.

Send 3 of these emails per week with 2 links backs and you should be able to generate interest to purchase within 2 weeks of doing this, assuming that your list is good and your email content is good. I would aim to convert 5% of your email list to purchase your liquid lipsticks or other products with this method in any given week.

Create a strategy that doesn’t rely just on Instagram

The days of organic reach on Instagram are over. Instagram is almost 8 years old and Facebook have engineered the algorithm in a way that means unless you are Kim Kardashian West or Beyoncé, it is hard to reach people organically. You need to be prepared to pay for Instagram advertising in the feed and you should also realise that it is more expensive compared to standard Facebook advertising.

One approach I like for Instagram is stop relying on it 100% to generate your current sales. What happens if Instagram change their algorithm and run away with your sales like a wild horseman? It’s not a good look. If you are selling beauty products and makeup, you need to be on Instagram but instead of seeing it purely as a sales platform, look at it as a mood board to showcase what your brand is about.

Post pictures that symbolise the ethos behind your e-commerce brand and don’t constantly ask people to buy on Instagram either. No one wants to purchase products from a hungry business owner. If you are selling makeup brushes for example, post aspirational pictures of your makeup brushes looking glamorous and glossy. Write a caption that showcases the glamour of your makeup brushes so people feel like they need to have it.

Instagram should be your canvas to share your moods and ideas in a way that uplifts your business. If you need ideas, feel free to get in touch with me and I can help you out since I am constantly looking at Instagram best practices and accounts that need help.

Fix the SEO for your e-commerce store

The over-reliance on Instagram means that if you are a beauty e-commerce owner, you can gain a lot more traction with less competition for your actual beauty website if you focus on SEO.

Many beauty entrepreneurs just put 100% of their effort on Instagram and neglect their website. This means there is less competition when it comes to converting people who are actually searching through Google and Bing to buy beauty and makeup products.

Sort out your SEO. You can opt to do it yourself, hire a SEO consultant or an agency if you have the budget. Your SEO needs to be fixed if you are going to increase revenue for your beauty business which means improving keyword visibility, writing keyword-enriched content that doesn’t look like spam and correct alt text and meta tags on your e-commerce store. One simple strategy to improve SEO is to write content such as blogs, articles and cheat sheets to help your customers make informed decisions. Not only will your customers be more passionate about your business, but you will also make your business visible in search when people are searching for makeup and beauty products to purchase.

Choose 1-2 products to focus on and create a super sales strategy for them

Let’s say your beauty business has a killer product which is a range of foundation for black women. It is a better idea to simply focus on this customer segment across Pinterest, Facebook and Instagram. If I was consulting you, I would tell you to create a super sales strategy that focused on this product in the following way:

Focus on paid traffic campaigns over influencers
Create unique ads that run at the same time across Pinterest, Facebook and Instagram so when people search for foundation for black women across the social network, they see your advertisements everywhere
Create a segmented newsletter just for people who want to purchase foundation for women of colour
Write a detailed guide on how to choose your foundation shade if you are a black women or a woman of colour
Offer this guide for free to get an email from the person interested
Create a special offer for people on the list for the guide to purchase 2 foundations from the price of 1
Put a significant budget behind this strategy to get the revenue as much as you want
Create a new special offer each week to raise revenues
Rinse and repeat each month with different products

As you can see from this super sales strategy, a journey is created for the customer. People are not going to buy off the bat immediately. They need to be convinced over a period of time such as 1-3 days or a week. Use paid traffic, social media networks and emails to get the revenues you want for your best-selling products.

Have new arrivals every day or every week

The best way to increase sales for your beauty brand is to have new products available for purchase ideally every day or every week. Yes, I know. That’s a lot of product to buy and source but ultimately you have no choice. The cosmetics industry is too cut throat and brutally competitive for you to have less than 1 new arrival per week.

You really should be releasing products every day, or 3-4 times per week. Not only does this increase web traffic for your store, but it makes buyers feel like your store is serious about beauty because you constantly have new stock to share with your customers. Don’t take my word for it. Revolution Beauty, a popular British makeup brand, does about £70M in revenue per year. How? One way they generate sales is having new makeup arrivals every week. This makes more customers visit their website to see what new products are in store.

Build your beauty business by being serious and different

As you can see from my answers, increasing revenue for a beauty business needs to be taken seriously. It isn’t as simple as you posting a picture on Instagram of your product and waiting for the sales to roll in. Customers are too savvy these days. You need to dig dig, have a budget for advertising and figure out what problems your beauty products solve in order to increase sales. As a makeup lover and enthusiast, I love foundations, powder, lipstick, eyebrow products and perfume. If you want my money, you need to show me why your products are better, not just posting an Instagram update. For more help and advice, get in touch with me.

Marketing

Category: Marketing